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DESIGN FOLIO
DESIGN FOLIO
THE VIEW – unique in the Brisbane and South Bank markets.
THE FOOD & WINE – great food and beverage offering.
The Rooftop on Grey logo takes inspiration from the linear shapes utilised in the architecture of the building.
Design and marketing is aimed at metrotechs and leading lifestyles. Predominantly female from 25-50, party planners and executive assistants.
The Rooftop on Grey uses magenta as its primary colour, supported by a purple-hued blue.
Magenta and blue gradient overlays feature heavily, giving it a modern and energetic feel – enabling it to compete with other vibrant Southbank venues.
When used in large washes in the angle device, the gradient is applied, running at the same diagonal. The breakdown of this gradient is as displayed.